Dan rebuilt our theme and checkout finally felt like the brand. The path from product to pay was clearer, and we saw conversion lift in the first month.
Alex Chen
Founder
Dan Farrell
Shopify Developer
For ambitious ecommerce brands
Shopify stores built to convert, grow and feel unmistakably yours
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Build a sharper Shopify store, built around your customers
Strategy, design and development for brands ready to grow online.
Shopify
Expert
Expert
Shopify developer
Agency experience. Freelance speed.
Nearly a decade building on the Shopify platform. Freelance on Fiverr and Storetasker, plus years inside numereous award-winning Shopify Platinum Partner agencies.
I have helped many of my clients with their stores. I look at the theme and the path from first click to checkout, then help you fix what is getting in the way.
You get that experience without the agency layers. Fast replies. Quick next steps. No guesswork.
What I can offer
Theme builds, customisations, store pages, metafields, and app integrations.
Start with the job the store needs now. We can take the next one when that is done.
01 Theme builds
Custom Shopify themes built to match your brand, stay fast, and be easy for your team to run. Sections and metafields stay clear so you can edit without a ticket.
02 Theme customisations
Changes to the theme you already have. New sections, layout fixes, and the updates that are blocking a launch.
03 Store pages
Product pages, collection pages, and landing pages built to match the rest of the theme.
04 Metafields
Product and collection data set up so your team can edit content without a code change.
05 App integrations
The apps you already use, wired into the theme so the store feels like one system.
Examples of work I do
Capabilities
I aim to help store owners that want craft and growth.
Theme work, UX, speed and the apps around checkout. I build the parts that sit between the brand and the sale.
Each item below is work I ship myself. No handoff. No extra layer.
- Theme development
- Design and UX
- Performance
- Platform migration
- App integration
- Conversion
Your Tools
Your app eco-system stays and works together
Apps are a key part of every store's eco-system. Email, support, subscriptions, reviews and inventory. A customer should move through your store as one seamless system.
Client words
What my clients say.
Founders, ops and brand leads. They wanted a store that looks like the brand and still converts.
The product pages he shipped are the ones customers actually stay on. We cut bounce on key SKUs and the team can edit the story without breaking the layout.
Priya Shah
Head of ecom
We left with a store the team can run. No agency fog. Apps, filters and the ops bits just work, and I am not chasing mystery bugs each week.
Marcus Hale
Ops
He talks strategy and still writes the theme code. That mix is rare. We got a clear plan and the build to match, without a layer of people in between.
Elena Rossi
Brand lead
The store finally looks like the brand. Customers noticed in week one. Colour, type and product shots now feel like one system, not a pile of templates.
Jordan Lee
Creative director
We stopped fighting the theme and started shipping campaigns again. Landing pages go live faster, and we are not waiting on a ticket for every copy change.
Sam Okonkwo
Marketing lead